Suite of Services

HMA Guest History & Email Programs are retainer-based and customized by hotel type, # of rooms, initial data & services specifications.  Our service programs include an array of support services included at no additional cost.


Direct Marketing Programs & Campaigns
• Pre & Post Campaigns
• Geo-Radius Targeting
• Mobile Device Targeting
• Personalized Campaigns
• Multi-Lingual Campaigns
• Birthday/Anniversary Programs
• First Time Guest/Diner Bounce Back Programs
• On -The-Books & Email Activity Suppression & Targeting
• Turn-Key Birthday/Anniversary Programs
• Survey Development & Management
• OTA Bounceback
• Group to Transient Bounceback


Consulting
• Email Management
• Hotel Pre-Opening Consulting Services
• Property Data Collection Review & Recommendations
• Customer Relationship Management Evaluation
• Email Marketing Management Platform Transition
• CRM Process Evaluation
• Merging & Standardization of old & new system data
• Sales Force Integration with Guest History
• Turnkey Program Assessment & Recommendations
• Real Estate List Acquisition & Contact Mgmnt


Guest History Analysis & Data Appending
• Seasonal & Demographic Guest History Analysis
• Property Cross-Over Analysis (hotel collection)
• US – Demographic, Lifestyle & Net Worth Appending
• International – Demographic Appending
• Birthday & Email Appending
• Social Attribute Appending
• Reverse Appending – Address/Email

Marketing Support Services
• Marketing Plan & Campaign Development
• Campaign Strategy & Target Selection
• Project Management
• Print Management
• Project Library Maintenance
• List Research & Acquisition
• Integrated Multi-Channel Campaign Development
• Multi Channel Group Lead Generation Programs


E-Solutions Services
• Email Management
• EMail Pre-Deployment Testing & Blasting
• Web Form Development & Hosting
• Tracking, Statistics & ROI Reporting
• Spam Scoring and Compliance Monitoring
• True A/B Testing
• Editing of Preferences
• Email Activity Profiling & Targeting
• Email Engagement Tracking & Targeting
• Tracking of Printing or Email Forwarding
• Social Media Credibility
• Engagement Targeting
• Reputation Monitoring
• Dynamic Auto Response
• Opt-out surveys
• Social Media Appending
• Social Media Posting & Tracking
• Auto Post to Social Media Page w/Tracking
• Social Media Click and Post Tracking
• Engagement Scoring
• Mobile Device Targeting
• Mobile Format Content
• Time Sensitive Links
• In-Box Tracking
• Embedded Personalized Bar-Coding within Email


Data, Analytic & Technical Services
• CRM/Business Intelligence
• Data Hygiene (Domestic & International)
• Tracking, Statistics & Custom Analytics
• RFM Modeling and Custom Segmentation
• Property Cross-Over Analytics
• ROI Reporting – Consumed/Total Revenue
• Data Segmentation
• VIP/Repeat Guest Profile & List Management
• API Interface & Integration
• Custom Programming
• Research & Development
• Data Collection & Data Entry


Creative Services
• Graphic & Logo Design
• HTML Email Design
• HTML Form Development
• E-Brochure Development
• Ads & Banners
• Imaging & Branding
• VIP Cards & Gift Personalization
• Email Animation & Embedded Video


Mail House Operations
Owned & Operated by HMA
• USPS Address Verification
• Zip+4 & NCOA Processing
• USPS Mail Preparation
• Variable Printing
• International Bulk Mailing
• Fulfillment Service
• Postage Management
• Inventory Control & Warehousing


List Research & Acquisition Services
• USA & International List Acquisition
• Household lists with Demographics and/or Lifestyles
• Meeting Planners, Group Leads. Specialty Niches
• Travel Agents
• Real Estate Leads
• Birthday/Anniversary List