Suite of Services

HMA Guest History & Email Programs are retainer-based and customized by hotel type, # of rooms, initial data & services specifications.  Our service programs include an array of support services included at no additional cost.


Direct Marketing Programs & Campaigns

  • Pre & Post Campaigns
  • Geo-Radius Targeting
  • Mobile Device Targeting
  • Personalized Campaigns
  • Multi-Lingual Campaigns
  • Birthday/Anniversary Programs
  • First Time Guest/Diner Bounce Back Programs
  • On-The-Books & Email Activity Suppression & Targeting
  • Turn-Key Birthday/Anniversary Programs
  • Survey Development & Management
  • OTA Bounceback
  • Group to Transient Bounceback


Consulting

  • Email Management
  • Hotel Pre-Opening Consulting Services
  • Property Data Collection Review & Recommendations
  • Customer Relationship Management Evaluation
  • Email Marketing Management Platform Transition
  • CRM Process Evaluation
  • Merging & Standardization of old & new system data
  • Sales Force Integration with Guest History
  • Turnkey Program Assessment & Recommendations
  • Real Estate List Acquisition & Contact Mgmnt


Guest History Analysis & Data Appending

  • Seasonal & Demographic Guest History Analysis
  • Property Cross-Over Analysis (hotel collection)
  • US – Demographic, Lifestyle & Net Worth Appending
  • International – Demographic Appending
  • Birthday & Email Appending
  • Social Attribute Appending
  • Reverse Appending – Address/Email

Marketing Support Services

  • Marketing Plan & Campaign Development
  • Campaign Strategy & Target Selection
  • Project Management
  • Print Management
  • Project Library Maintenance
  • List Research & Acquisition
  • Integrated Multi-Channel Campaign Development
  • Multi Channel Group Lead Generation Programs


E-Solutions Services

  • Email Management
  • EMail Pre-Deployment Testing & Blasting
  • Web Form Development & Hosting
  • Tracking, Statistics & ROI Reporting
  • Spam Scoring and Compliance Monitoring
  • True A/B Testing
  • Editing of Preferences
  • Email Activity Profiling & Targeting
  • Email Engagement Tracking & Targeting
  • Tracking of Printing or Email Forwarding
  • Social Media Credibility
  • Engagement Targeting
  • Reputation Monitoring
  • Dynamic Auto Response
  • Opt-out surveys
  • Social Media Appending
  • Social Media Posting & Tracking
  • Auto Post to Social Media Page w/Tracking
  • Social Media Click and Post Tracking
  • Engagement Scoring
  • Mobile Device Targeting
  • Mobile Format Content
  • Time Sensitive Links
  • In-Box Tracking
  • Embedded Personalized Bar-Coding within Email


Data, Analytic & Technical Services

  • CRM/Business Intelligence
  • Data Hygiene (Domestic & International)
  • Tracking, Statistics & Custom Analytics
  • RFM Modeling and Custom Segmentation
  • Property Cross-Over Analytics
  • ROI Reporting – Consumed/Total Revenue
  • Data Segmentation
  • VIP/Repeat Guest Profile & List Management
  • API Interface & Integration
  • Custom Programming
  • Research & Development
  • Data Collection & Data Entry


Creative Services

  • Graphic & Logo Design
  • HTML Email Design
  • HTML Form Development
  • E-Brochure Development
  • Ads & Banners
  • Imaging & Branding
  • VIP Cards & Gift Personalization
  • Email Animation & Embedded Video


Mail House Operations
Owned & Operated by HMA

  • USPS Address Verification
  • Zip+4 & NCOA Processing
  • USPS Mail Preparation
  • Variable Printing
  • International Bulk Mailing
  • Fulfillment Service
  • Postage Management
  • Inventory Control & Warehousing


List Research & Acquisition Services

  • USA & International List Acquisition
  • Household lists with Demographics and/or Lifestyles
  • Meeting Planners, Group Leads. Specialty Niches
  • Travel Agents
  • Real Estate Leads
  • Birthday/Anniversary List