Suite of Services

HMA Guest History & Email Programs are retainer-based and customized by hotel type, # of rooms, initial data & services specifications.  Our service programs include an array of support services included at no additional cost.


Programs & Products

TURNKEY PROGRAMS

  • Pre-Sell & Post Stay
  • Special Occasion
  • Same Time Last Year

TURNKEY LIFECYLCE PROGRAMS
3-Touch

  • 1st Time Bounceback
  • Group to Transient
  • OTA Conversion
  • Customize Your Turnkey

SURVEY DEVELOPMENT


Consulting

  • CRM Program Transitions & Process Evaluation
  • PMS System Transitions
  • Property Data Collection Recommendations
  • Old & New System Data Merging
  • Sales Force Integration with Guest History
  • Real Estate List Acquisition & Prospect Management
  • Pre & Post Hotel Opening Consulting
  • Market Data & Trends Analysis for New Property Acquisition & Management Pitches


Guest History Analysis & Data Appending

  • Seasonal & Demographic Guest History Analysis
  • Property Cross-Over Analysis
  • US – Demographic, Lifestyle & Net Worth Appending
  • International – Demographic Appending
  • Birthday & Email Appending
  • Reverse Appending – Address/Email
  • Social Media Appending

Marketing Support Services

  • ESUITE: HMA Portal that Brings You Closer to Metrics & Tools
  • Marketing Plan & Campaign Development
  • Campaign Strategy & Target Selection
  • Project & Print Management
  • Project Library Maintenance
  • List Research & Acquisition


E-Solutions Services

  • Email Management
  • Reputation Monitoring
  • EMail Pre-Deployment Testing & Blasting
  • Web Form Development & Hosting
  • Tracking, Statistics & ROI Reporting
  • Spam Scoring and Compliance Monitoring
  • True A/B Testing
  • Editing of Preferences
  • Email Activity Profiling & Targeting
  • Email Engagement Tracking & Targeting
  • Tracking of Printing or Email Forwarding
  • Time Sensitive Links
  • In-Box Tracking
  • Dynamic Auto Response
  • Mobile Device Targeting
  • Mobile Format Content
  • Embedded Personalized Bar-Coding within Email


Data, Analytic & Technical Services

  • CRM/Business Intelligence
  • API Interface & Integration
  • Data Hygiene (Domestic & International)
  • Tracking, Statistics & Custom Analytics
  • RFM Modeling & Custom Segmentation
  • Property Cross-Over Analytics
  • ROI Reporting – Consumed/Total Revenue
  • VIP/Repeat Guest Profile & List Management
  • Repeat Guest Modeling
  • Custom Programming
  • Data Collection & Data Entry
  • Campaign Segmentation & Targeting
    • Geo-Radius Targeting
    • Mobile Device Targeting
    • Personalized Campaigns
    • Multi-Lingual Campaigns
    • On-The-Books & Email Activity Suppression & Targeting


Creative Services

  • Responsive Email Templates
  • Online Banner Ads
  • Logo Design & Brand Guidelines/Stylebooks
  • Dynamic & Responsive Landing Pages
  • Animation & Motion Graphics
  • eBrochures
  • Signage
  • Illustration, Infographics & Maps
  • Print Advertisements/Collateral
  • Presentations
  • Web Apps


Mail House Operations
Owned & Operated by HMA

  • USPS Address Verification
  • Zip+4 & NCOA Processing
  • USPS Mail Preparation
  • Variable Printing
  • International Bulk Mailing
  • Fulfillment Service
  • Postage Management
  • Inventory Control & Warehousing


List Research & Acquisition Services

  • USA & International List Acquisition
  • Household lists with Demographics and/or Lifestyles
  • Meeting Planners, Group Leads. Specialty Niches
  • Travel Agents
  • Real Estate Leads
  • Birthday/Anniversary List